Distinctive Doors SEO Campaign Case Study (Jan 2010)

Proposed Marketing Strategy

• Campaign launch date – Dec 2008
• Campaign objectives – To improve rankings, site traffic and overall conversion.
• Strategy for achieving those objectives – SEO
• Keyword Research – An extensive keyword research was carried out covering the different site section.
• Brief description of any offline marketing or advertising activity (either integrated with the campaign or running in parallel to it) – PPC
• Target market – Home Improvements
• ROI – All of the different category key terms achieved top search engine positions in major search engines. Search engine traffic & conversion has also increased considerably. Bounce rate for the website also dropped with home page design improvement.

Results

• Ranking
• Traffic
• ROI
• Snapshots

Keyword Achievements

Search Engine Monthly Traffic

Website ROI

SEO Snapshots

Position 1 amongst 417,000,000 competitors

Position 1 amongst 122,000,000 competitors

Position 3 amongst 14,300,000 competitors

On-page optimisation

Proposed Marketing Strategy;

• Improving existing title, Header, meta and add site copy
• Strategy also recommend on improving the current homepage layout
• Improve existing footer links
• Most of the strategy phase was implemented quickly although couple of elements are still in progress
• Homepage was also improved to target the keyword 'Doors', 'Internal Doors'

Off-page optimisation

The following link building techniques were used:

• Keyword targeted directory submission each month
• Business directory submission
• Article submission
• Links build from authority business directories & portals
• Press Release (Was recommended but none syndicated during the campaign)
• Client had some good back links from industry specific portals

Reporting

Monthly reporting on:

• Keyword rankings for each section
• Traffic and conversion data
• Key achievements
• Search engine exposure
• Evidence of how successfully the objectives were achieved. Include third-party verification where possible - The site achieved top rankings for key-terms. The site traffic has also improved.

Social Media

• Articles syndicated each month on behalf of Distinctive Doorsn
• Twitter account created on behalf of Distinctive Doors