Pay Per Click

Pay per click (PPC) is a fast way to build brand awareness and improve your position in search results. PPC is also known as cost per click advertising.

Pay Per Click

While natural search engine optimisation takes time to build, the beauty of PPC is that you can buy prime advertising positions within search engine results. All the major search engines run sponsored advertising using pay per click technology. Companies bid for top search positions and pay only when users click on the ads to visit their website. With the latest advertising tools available it's fairly simple to start advertising your website on all the big search engines.

Benefits of Pay Per Click Advertising


  • Bid for the keywords and phrases you want to target
  • Influence the nature and quality traffic with your adverts
  • Respond near instantly to changes in your market
  • Pay only for those visitors that click your advertising
  • Watch your traffic, profits and brand reputation soar

Paid search marketing is a highly effective way of making money on the internet. However, there are hidden drawbacks that could lose customers and cost thousands of pounds. Companies who are serious about maximising profits and getting a good return on their investment should take advantage of Adrac's professional PPC management services.

Cost per click (CPC)

Cost per click refers to the amount you pay each time someone clicks the link from your PPC text advert to your website landing page. This is an amount you agreed to pay Google, Bing or Yahoo when you bid on your keyword.

The lower the CPC, the better return on investment (ROI) your company will achieve. A better ROI means higher profits and a reduced cost for your paid search marketing campaign. Adrac can help you achieve the goals of a lower CPC while still achieving top positioning for your ad.

Authorised AdWords Partner

Google Adwords Qualified Company

Adrac's team:

  • Has a combined PPC advertising experience of more than 50 years
  • More than 100 years' combined internet marketing experience
  • Is AdWords Qualified (Google Accredited Professional status)
  • Are individual specialists across sectors (finance, health, lifestyle, entertainment, services, retail, and so on)

Adrac's AdWords Qualified PPC service is very flexible, can be tailored to suit all budgets - large and small; plus it supports and strengthens other methods of internet marketing, such as natural (organic) search.

A thorough understanding of what it is you want to achieve will be used to devise a PPC campaign to target the web users you want and develop a PPC advertising portfolio for your business. We've designed these campaigns for hundreds of clients who've enjoyed the success they've achieved by choosing Adrac to carry out paid search marketing for their websites.

To find out more about how we can help your website multiply revenues through Cost Per Click (CPC) advertising, phone us today, or fill out our online contact form to get a free, no obligation web check.

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