Pay Per Click Marketing
Pay per click Marketing is another term for pay per click (PPC) and underlines how PPC supports other activities, making it a vital element of internet marketing as a whole.
The table below summarises and compares how natural search and PPC operate. It is not intended to highlight how one might be better than another, simply that they both have a place in an internet marketing campaign.
| Natural (organic) search at Adrac | PPC at Adrac |
| Sustained building and maintenance of results and positioning | Immediate results |
| Multi-discipline (e.g. design, copywriting, SEO) | Focused on driving traffic to support natural search and improve profits |
| Is a long term, sustainable method | Shows immediate results and profits |
| Not tied into a lengthy contract - monthly agreements | Not tied into a lengthy contract - monthly agreements |
| Supportive of PPC via quality score | Supportive of natural search via traffic, bounce rates, links etc. |
| Budget planning over months and years | Tightly controlled budget on a daily or weekly reassessment |
What's Our CPC Marketing Strategy?
At Adrac, we start our CPC marketing campaigns by doing a deep study of your market – and your competition. We then develop a custom strategy that will get your website ahead of everyone using the key terms you target. We then constantly manage your PPC campaign to reduce your cost per click (CPC) and improve ROI.
Sounds simple? It isn't. Adrac has years of experience in PPC search marketing and our pay per click marketing specialists are constantly monitoring the latest trends in the pay per click world.
Why PPC Goes Wrong
This can be due to:
- Rogue company - unskilled, unethical, unqualified
- Poorly executed in house management
- Expensive large agency fees for setup and management
Do not take any risks with your PPC. Opt for an approved and qualified PPC advertising agency like Adrac, which has a proven track record spanning years.
The pay per click search marketing services at Adrac have turned around the Internet fortunes of hundreds of clients. We are an Adwords qualified company with experts from the pay per click industry with a range of successful cost per click advertising campaigns.
Don't you think it's time you picked up the phone and gave us a call on 0845 020 4337? Our PPC search marketing team is waiting to assist you.
