Link building, or off-page optimisation, is the other key component of a successful SEO campaign because links appeal to search engine algorithms and help to achieve higher search engine positioning. At Adrac, our belief is that ethical link building is based on healthy, profitable diversity.
Adrac's Link Building Service
Using an ethical link building service is very important; unethical link building can cause irreparable damage to your website - and your business. Adding too many low quality backlinks can get the website penalised by search engines which is very hard to recover from.
Adrac cannot highlight enough the importance of building links from sources that uphold this and will not harm your website - it is quality, not quantity, which counts. Link building can take time to do properly, but once established, it is well worthwhile. We do not engage in shady (blackhat) link building practices, such as comment spamming or guestbook attacks, just to trick any old traffic to your website.
Why is Link Building Important?
Before search engines matured into what they are now, links were the primary navigation for the world wide web and search engines evolved taking this into consideration.
Link building joins complimentary websites on the www to your site. Relevance is highly important - ideally, a backlink will contain key terms (also called anchor text) within the text to promote this relevance - as is the quality of the website linking to yours. Each link that points to your website acts as a vote for your website. The more ethical links you have pointing to your website that include keyword targeted anchor text, the more this benefits your position on a search engine results page (SERP).
For Adrac, the goals of link building are to improve the visibility, reach and accessibility of a website's content. Around 40% of website optimisation is off-page optimisation/link building and it is an ongoing, evolving part of the internet marketing strategy.
What factors need to be considered when building quality links?
- Would the link on the website be useful to it's users?
- Is the website theme within your industry?
- Avoid websites involved in any sort of spam?
- Does the website rank highly for any of its key terms?
- Review website backlinks structure
- How many out-going links from the linking page?
- Avoid links from directories homepage
- Avoid links from blogs that do not carry any value
- Makse sure not 2 linking websites are hosted on the same C class ip address
Sources for Manual Link Building
- Ethical Directory Submission
- Blogpost Submission
- Article Syndication
- Link Baiting
- Social Bookmarking
- Press Releases Syndication
- Social Media Advertising
Adrac: Manual Link Building Company
Because ethical link building is crucial, it is highly recommended that you opt for a manual link building service that uses quality control measures. Adrac's high professional benchmarks for manual link building will ensure that your website goes from strength to strength.
Many satisfied clients worldwide trust our ethical link building service to improve search engine position and drive qualified traffic to your website in fair and legal ways. It is the reputation of this Adrac service that ensures your website is associated with quality, diversity and innovation and brings long-term return on your investment (ROI).
Contact an Adrac business development manager to find out more about the success our link building services can bring.