Website Copywriting

Content may still be king, but that's really only half of the equation.

Effective keyword optimised website copywriting finds a delicate balance between the needs of the search engine and those of the searcher. Good SEO copy will do both these while imparting the relevant information with style and accuracy.

Adrac's SEO copywriting service offers:

• SEO optimised copy
• Relevance of copy
• Accuracy
• Audience focused information
• 100% original content tailored to your requirements

This includes:

• Static website copy
• News stories for dynamic website content
• Public Relations/reputation management

For added value visibility for your business, we also create text for:

• Social media posts
• Email marketing campaign text
• Blog entries
• Forum posts
• Posts on other interactive websites

SEO copywriting has suffered from a bad name, thanks to the black hat practices of keyword spammers. Fortunately, search engines became wise to the tactics of stuffing keywords into copy, and began paying close attention to relevance.

Make quality SEO copywriting an integral, supportive part of your internet marketing plan and give yourself the edge over your competitors.

Why Is SEO Copywriting Important?

Good SEO will boost your natural search performance.

Search engines like Google, Bing and Yahoo have spent billions developing complicated programs that check the relevance of the contents of a page to what it purports to be about.

If your page has a low relevance, according to the automated analysis, it will score poorly for a search engine results page (SERP) and visitors will remain ignorant of your business's existence.

How Can Adrac's Website Copywriting Make A Difference?

So, your website content has attracted positive attention from a search engine - what next?

Bear in mind that copy written solely for search engines will alienate readers. Does this sound like a Catch-22 situation? It can be! This is why Adrac recommends using:

• Time-served, experienced internet copywriters; who
• Are aware of legal issues regarding material published on the internet (libel laws, defamation, plagiarism, for example); and
• Are aware of SEO industry best practice and style
• Writers who can work closely with optimisation experts and designers to achieve the best results

Adrac's in house copywriting team meets and often exceeds all these requirements. Our writers are familiar with the specific copywriting needs of different industries and will deliver high calibre, safe and effective copy that helps to yield high natural search rankings.

Please use our web check form to submit your request for website analysis by one of our copywriters.