March 4, 2019
How To Brexit Proof Your Business
Even the experts don't know what will happen on the 29th March 2019 and many businesses are…
December 20, 2017
Which Google AdWords Attribution Model Should You Use? (Series 4/4)
Which Google AdWords Attribution Model Should You Use? The one that works best for your…
December 19, 2017
Sales people double your earnings by using this one simple step?
Actively seek out referrals and earn 4 to 5 times more than those sales people…
December 7, 2017
Determining Proper Credit For Conversions (Series 3/4)
Log into your advertising accounts. Take a look at your advertising performance. Are your Google…
December 1, 2017
What Does Attribution Modelling Mean? (Series 2/4)
To quote Google, “An attribution model is the rule, or set of rules, that determines…
November 24, 2017
Why worry about what attribution model you use? (Series 1/4)
Using a more accurate attribution model helps you to improve the quality of your data.…
October 24, 2017
An evolution of “Search”
Yandex pushes the bar with new intelligent search algorithm Korolyov The Russian search engine, Yandex…
September 24, 2017
Google AdWords offers six attribution models
There are many attribution models out in the market and in the not too distant…
