October 15, 2019
Facebook launches new seasonal tools for small business users
As the world’s largest social network, it’s likely that Facebook plays some role in your…
Read More
June 18, 2018
New Details on Microsoft Audience Network
New details have emerged about Microsoft’s Audience Network following its launch last month. Rolled out…
Read More
April 9, 2018
The Millennials and Generation Z
Generation demographic tagging has been a popular method for categorising social and consumer behaviour for…
Read More
December 20, 2017
Which Google AdWords Attribution Model Should You Use? (Series 4/4)
Which Google AdWords Attribution Model Should You Use? The one that works best for your…
Read More
December 7, 2017
Determining Proper Credit For Conversions (Series 3/4)
Log into your advertising accounts. Take a look at your advertising performance. Are your Google…
Read More
December 1, 2017
What Does Attribution Modelling Mean? (Series 2/4)
To quote Google, “An attribution model is the rule, or set of rules, that determines…
Read More
November 24, 2017
Why worry about what attribution model you use? (Series 1/4)
Using a more accurate attribution model helps you to improve the quality of your data.…
Read More
September 11, 2017
What Should You Know About Pay Per Performance Campaigns?
As budgets gets squeezed and marketing departments and small businesses are forced to do more…
Read More
August 24, 2017
Preview How A Attribution Models Will Impact Your AdWords Account
Google has a handy tool within your AdWords account that will show you how your…
Read More
July 20, 2017
Google Announces Adwords Updates & New Features For 2017: What You Need To Know
Google has announced its huge list of annual updates and new features, and Adwords is…
Read More