July 14, 2021
Adrac confirmed as Amazon Advertising Partner
Hot on the heels of the news that Adrac has maintained our prestigious Google Premier…
June 9, 2021
A Cookieless World and Social Media
Growing consumer expectations of privacy mean that we are moving away from cookies as a…
May 26, 2021
A Cookieless World and Safari
Major technology firms including Facebook, Google, Apple and Microsoft have all slowly been transitioning to…
April 14, 2021
Search News Roundup April 2021
If you’ve been busy getting ready for the easing of lockdown restrictions over the last…
October 15, 2019
Facebook launches new seasonal tools for small business users
As the world’s largest social network, it’s likely that Facebook plays some role in your…
June 18, 2018
New Details on Microsoft Audience Network
New details have emerged about Microsoft’s Audience Network following its launch last month. Rolled out…
April 9, 2018
The Millennials and Generation Z
Generation demographic tagging has been a popular method for categorising social and consumer behaviour for…
December 20, 2017
Which Google AdWords Attribution Model Should You Use? (Series 4/4)
Which Google AdWords Attribution Model Should You Use? The one that works best for your…
December 7, 2017
Determining Proper Credit For Conversions (Series 3/4)
Log into your advertising accounts. Take a look at your advertising performance. Are your Google…
December 1, 2017
What Does Attribution Modelling Mean? (Series 2/4)
To quote Google, “An attribution model is the rule, or set of rules, that determines…