October 15, 2019

Facebook launches new seasonal tools for small business users

As the world’s largest social network, it’s likely that Facebook plays some role in your…
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attribution model jigsaw
December 20, 2017

Which Google AdWords Attribution Model Should You Use? (Series 4/4)

Which Google AdWords Attribution Model Should You Use? The one that works best for your…
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adverts branded
December 7, 2017

Determining Proper Credit For Conversions (Series 3/4)

Log into your advertising accounts. Take a look at your advertising performance. Are your Google…
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November 24, 2017

Why worry about what attribution model you use? (Series 1/4)

Using a more accurate attribution model helps you to improve the quality of your data.…
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September 11, 2017

What Should You Know About Pay Per Performance Campaigns?

As budgets gets squeezed and marketing departments and small businesses are forced to do more…
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AdWords changes
July 20, 2017

Google Announces Adwords Updates & New Features For 2017: What You Need To Know

Google has announced its huge list of annual updates and new features, and Adwords is…
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