June 18, 2018
New Details on Microsoft Audience Network
New details have emerged about Microsoft’s Audience Network following its launch last month. Rolled out…
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April 9, 2018
The Millennials and Generation Z
Generation demographic tagging has been a popular method for categorising social and consumer behaviour for…
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December 20, 2017
Which Google AdWords Attribution Model Should You Use? (Series 4/4)
Which Google AdWords Attribution Model Should You Use? The one that works best for your…
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December 7, 2017
Determining Proper Credit For Conversions (Series 3/4)
Log into your advertising accounts. Take a look at your advertising performance. Are your Google…
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December 1, 2017
What Does Attribution Modelling Mean? (Series 2/4)
To quote Google, “An attribution model is the rule, or set of rules, that determines…
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November 24, 2017
Why worry about what attribution model you use? (Series 1/4)
Using a more accurate attribution model helps you to improve the quality of your data.…
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September 11, 2017
What Should You Know About Pay Per Performance Campaigns?
As budgets gets squeezed and marketing departments and small businesses are forced to do more…
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August 24, 2017
Preview How A Attribution Models Will Impact Your AdWords Account
Google has a handy tool within your AdWords account that will show you how your…
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July 20, 2017
Google Announces Adwords Updates & New Features For 2017: What You Need To Know
Google has announced its huge list of annual updates and new features, and Adwords is…
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July 7, 2017
A Step-By-Step Guide To Launching Your First Instagram Advertising Campaign
Looking for a new way to reach a target audience in 2017? Instagram should be…
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