October 15, 2019
Facebook launches new seasonal tools for small business users
As the world’s largest social network, it’s likely that Facebook plays some role in your…
June 18, 2018
New Details on Microsoft Audience Network
New details have emerged about Microsoft’s Audience Network following its launch last month. Rolled out…
April 9, 2018
The Millennials and Generation Z
Generation demographic tagging has been a popular method for categorising social and consumer behaviour for…
December 20, 2017
Which Google AdWords Attribution Model Should You Use? (Series 4/4)
Which Google AdWords Attribution Model Should You Use? The one that works best for your…
December 7, 2017
Determining Proper Credit For Conversions (Series 3/4)
Log into your advertising accounts. Take a look at your advertising performance. Are your Google…
December 1, 2017
What Does Attribution Modelling Mean? (Series 2/4)
To quote Google, “An attribution model is the rule, or set of rules, that determines…
November 24, 2017
Why worry about what attribution model you use? (Series 1/4)
Using a more accurate attribution model helps you to improve the quality of your data.…
September 11, 2017
What Should You Know About Pay Per Performance Campaigns?
As budgets gets squeezed and marketing departments and small businesses are forced to do more…
