November 13, 2018
AdWords Parallel Tracking Deadline Now In Force
The AdWords parallel tracking deadline has now passed, meaning that any advertiser using a third-party…
October 10, 2018
New Google Ads Formats for the Holiday Season
Although it might seem like summer has only just departed, in the eCommerce world, many…
July 2, 2018
Google Rebrands AdWords As it Streamlines Offers
Google has announced that it will retire the Google AdWords name after 18 years, along…
June 6, 2018
AdWords launches new video format to increase reach
AdWords has unveiled a brand new video format designed exclusively for mobile environment use. Advertisers…
February 1, 2018
Navigating the new AdWords Interface
Since announcing that it would completely overhaul AdWords several months ago, Google has been slowly…
December 1, 2017
What Does Attribution Modelling Mean? (Series 2/4)
To quote Google, “An attribution model is the rule, or set of rules, that determines…
