November 13, 2018
AdWords Parallel Tracking Deadline Now In Force
The AdWords parallel tracking deadline has now passed, meaning that any advertiser using a third-party…
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October 10, 2018
New Google Ads Formats for the Holiday Season
Although it might seem like summer has only just departed, in the eCommerce world, many…
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July 24, 2018
Google Plans to use Machine Learning to Boost Local Ads and More
Streaming from thekeynote speech at Marketing Live, Google has unveiled a raft of new features…
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July 2, 2018
Google Rebrands AdWords As it Streamlines Offers
Google has announced that it will retire the Google AdWords name after 18 years, along…
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June 6, 2018
AdWords launches new video format to increase reach
AdWords has unveiled a brand new video format designed exclusively for mobile environment use. Advertisers…
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May 17, 2018
Google confirms it will retire the old AdWords interface at the end of the year
Google has announced that it will fully switch over to the new AdWords interface by…
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February 1, 2018
Navigating the new AdWords Interface
Since announcing that it would completely overhaul AdWords several months ago, Google has been slowly…
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December 1, 2017
What Does Attribution Modelling Mean? (Series 2/4)
To quote Google, “An attribution model is the rule, or set of rules, that determines…
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July 20, 2017
Google Announces Adwords Updates & New Features For 2017: What You Need To Know
Google has announced its huge list of annual updates and new features, and Adwords is…
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April 11, 2017
Why? and how Ad Text it is one of your most powerful weapons.
There is a lot to get into a couple of lines of text and a…
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