April 2, 2019
Is it Time to Move Away From the ‘Target Audience’?
‘Target audience’... It’s one of the most common phrases in the world of digital marketing,…
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November 29, 2018
Adobe Data Confirms Cyber Monday 2018 Broke Online Sales Records
Cyber Monday 2018 was a world record breaker, according to Adobe data. Its shopping information…
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November 20, 2017
Should you upgrade to Magento 2 or switch to a new platform?
If you are one of the estimated 200,000 eCommerce stores powered by Magento, you may…
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July 17, 2017
Conversion Rate Optimisation: Where Should You Start?
Conversion rate optimisation (a technique using analytics and other important metrics to improve the performance…
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May 23, 2017
Four Ways to Lower Your Bounce Rate
One of the biggest misconceptions about online marketing is that driving traffic to your website…
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December 13, 2016
Christmas comes early for Google Premier Partners
Christmas has come that little but sooner this year for the team at Adrac. Saint…
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September 16, 2016
Performance by Results (PbR)
Paying for results is in vogue. The concept is fairly straightforward: The parties Define the…
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November 23, 2012
Christmas Season’s
Looking at key performance metrics gathered during the 2011 Christmas season it would appear…
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August 20, 2012
How to get your website ready for the Christmas rush
If you sell products online, you will need to ensure that your website is able…
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