February 24, 2021
Why is Brand Important in Paid Advertising?
When creating PPC ads, businesses can choose to incorporate their brand name - or even…
March 9, 2020
Microsoft Ads: The OTHER Pay-Per-Click Platform
When it comes to PPC, most advertisers automatically think of Google Ads. There’s a reason…
July 19, 2019
How to Get the Most Value From PPC Ads
While organic methods of promotion are certainly highly valuable, nothing beats PPC, or pay-per-click advertising…
January 6, 2017
Extended Ads Deadline
For those of you who have forgotten, the Google deadline for extended adverts is January…
December 13, 2016
Christmas comes early for Google Premier Partners
Christmas has come that little but sooner this year for the team at Adrac. Saint…
September 16, 2016
Performance by Results (PbR)
Paying for results is in vogue. The concept is fairly straightforward: The parties Define the…
September 12, 2016
Automated Call Conversion Tracking; Its possible.
As several existing Adrac customers will know; Automated call conversion reporting from many of the…
August 28, 2016
Google Merchant Centre Interface Changes
Google Merchant Centre Interface Changes It’s a safe bet to assume the Merchant Centre new…
July 27, 2016
Hello Smart Bidding
Announcements: Google Monday 25th July 2016 On Monday, Google introduced Smart Bidding, a new umbrella name for…
July 26, 2016
So Long “Converted Clicks”
Google is getting rid of its original metric for tracking conversion events that debuted in AdWords in…