December 18, 2018
Importance of consumer reviews boosted heading into 2019
The growing importance of consumer reviews has been charted for some time now, with brands…
December 13, 2016
Christmas comes early for Google Premier Partners
Christmas has come that little but sooner this year for the team at Adrac. Saint…
September 16, 2016
Performance by Results (PbR)
Paying for results is in vogue. The concept is fairly straightforward: The parties Define the…
July 26, 2016
So Long “Converted Clicks”
Google is getting rid of its original metric for tracking conversion events that debuted in AdWords in…
June 29, 2012
Optimising your PPC campaigns
Pay-per-click (PPC) is an efficient way of advertising on the internet, if you know what…