December 18, 2018
Importance of consumer reviews boosted heading into 2019
The growing importance of consumer reviews has been charted for some time now, with brands…
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December 13, 2016
Christmas comes early for Google Premier Partners
Christmas has come that little but sooner this year for the team at Adrac. Saint…
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September 16, 2016
Performance by Results (PbR)
Paying for results is in vogue. The concept is fairly straightforward: The parties Define the…
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July 26, 2016
So Long “Converted Clicks”
Google is getting rid of its original metric for tracking conversion events that debuted in AdWords in…
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May 12, 2016
How Do I Calculate the Return I am Getting from my Marketing?
Calculating what you are getting back from your advertising has to be one of the…
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March 20, 2016
An Improved Understanding of the Different Types of Keyword Matches
The post provides a greater understanding of the different types of keyword matches, their uses,…
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June 29, 2012
Optimising your PPC campaigns
Pay-per-click (PPC) is an efficient way of advertising on the internet, if you know what…
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