April 16, 2018
What should marketers expect from search in the future?
First came mobile search. Then voice search. Machine learning. AI. There’s little doubt that we’re…
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December 4, 2017
What Are Micro-Moments And Why Are They Important?
The consumer journey today is poles apart from how it was ten years ago. The…
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October 24, 2017
An evolution of “Search”
Yandex pushes the bar with new intelligent search algorithm Korolyov The Russian search engine, Yandex…
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September 16, 2016
Performance by Results (PbR)
Paying for results is in vogue. The concept is fairly straightforward: The parties Define the…
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September 12, 2016
Automated Call Conversion Tracking; Its possible.
As several existing Adrac customers will know; Automated call conversion reporting from many of the…
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August 15, 2016
Adrac: Google Premier Partner
Adrac is Proud to Announce the Attainment of Google "Premier Partner" Status Adrac is delighted…
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July 27, 2016
Hello Smart Bidding
Announcements: Google Monday 25th July 2016 On Monday, Google introduced Smart Bidding, a new umbrella name for…
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July 26, 2016
So Long “Converted Clicks”
Google is getting rid of its original metric for tracking conversion events that debuted in AdWords in…
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June 30, 2016
SEO Services and 11 Burning Questions Answered
In today’s digital market pretty much everybody knows the value of a prominent search engine…
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May 19, 2016
What Do ‘Assistants’ Mean to Digital Marketing and the Wider World?
Google assistant isn’t a product per se, it’s more of an evolution. How would we…
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