In September 2015, Google started to require Global Trade Item Numbers (GTINs) for the top 50 brand products listed in Merchant Centre feeds.
In Feb 2016 Google announced the requirement for all brand-name product sold by multiple merchants would require GTINs.
Come the 16th of May – If your Google product feeds do not contain the mandatory (GTIN) fields you are in serious Google shopping feed trouble.
There are lots and lots of articles already out there that talk about what it is, why it is, why it’s been done and most have nice images and long references so we thought we would try a different approach.
- A brief introduction
- Some useful further reading
- A summary of questions we have answered for prospect and clients regarding this topic
- Our advice
A Brief Introduction
A unique product element, many savvy advertisers have been using the GTIN for years to gain high quality, highly relevant traffic. A recent announcement by Google means that as of May 16th 2016 the fields become a mandatory requirement for a merchant centre product feed to feature with Google and its partner network
The bad news for advertisers. If your feed does not include GTIN codes (where relevant) shortly after the May 16th deadline not only will your products missing the attribute not show but your account will be suspended and none of your products will show.
Questions the team have answered recent on this topic
Don’t wait to fall foul of the rule change and definitely don’t get into the manual review process (if this is anything like the natural search link review department they are going to be very busy people) it’s something that you have to do.
Veteran advertisers and marketers know from past experience if Google mandatories it! Google gets it! don’t fight a losing battle comply and continue getting the benefits of one of the best return on investment e-commerce based advertising ever made available to advertisers.
Or get in touch with Adrac and if you are really nice we might help you for a charge of course.