If you sell products online, you will need to ensure that your website is able to cope with the high demand brought about by increased traffic over the festive period. There are several ways in which you can do this:
Analyse your search engine rankings
Examine your website’s current search engine ranking performance by running a set of reports and use these reports to discover any declines in your website’s performance. Determine the performance levels of your competitors and seek out overall trends.
Once you have done this, you will have a better idea of how you can improve your web pages and SEO strategies. It is wise to improve these elements in the weeks before the Christmas rush as it will take time for any changes that you do make to be reflected in your search engine rankings.
Add searchable media to your site
Add searchable media, such as videos, blogs and newsletter articles to your website and ensure that they are search engine optimised. If you include links amongst the content, this should help to boost your rankings.
Send out press releases
Construct a press release to help yourself to create new inbound links from a range of websites, including news sites and partner sites. The increased level of inbound links will serve to attract the attention of the search engines and can provide your search engine ranking with a seasonal boost.
Measure your web server performance
Ensure that your web server is able to manage the amount of traffic you expect to visit your site. If your server is small and slow, your visitors may experience lag times, which can result in them abandoning their potential purchases and heading off to another site. Check that your current server is sufficiently coping with your current web traffic. If it is not, it will be unlikely to cope with the Christmas rush.