Google My Business is something of an underrated tool but it can play an important role in search marketing for local businesses. Used correctly, a verified local listing is one of the best ways to help local customers find you. A strong Google My Business presence is great for local SEO too and when coupled with Google Reviews, makes for an excellent reputation management tool.
So how can you make sure you set yourself up for success with Google My Business? Read on for our top tips…
- Start by registering and claiming your listing
First things first, you’ll need to create a Google My Business account. This is free to do – just go to https://business.google.com and click Get Started. The setup wizard will walk you through a series of questions, such as your business name and email to help get you set up.
Next, head over to Google Places to search for your business. The aim here is to find out if there’s already a listing in place. If there is, you’ll need to claim it and ensure all the pre-existing information (such as address, phone number and opening hours) is correct. If you find the information provided is not accurate, you can make any changes necessary by reporting it or by requesting ownership of the listing.
- Manage your information
It goes without saying that having up to date accurate business information is crucial to local business success. Completing all the necessary fields informs customers of what your business does, where you’re located, how they can contact you, and when they can visit. Include as much detail as you can and ensure it’s consistent with the information on your website and elsewhere around the web.
- Use the Google My Business Posts tool
You can use Google My Business to post mini blogs, which keep local search users up to date. There are pre-set categories such as news and offers. Regular updates will make your Google My Business presence more valuable so be sure to be consist and include images and other helpful details where possible.
- Make use of other functionality such as FAQs and images
Google has rolled out a series of updates and additions to Google My Business of late, which means you have plenty of tools at your disposal. You can engage with customers and encourage business by responding to reviews (the speed with which you acquire and respond to reviews will also determine your local search position in part). Questions and answers can provide useful details for potential customers and you can upload images or even create a free local business website.
If you don’t have time to manage your Google My Business presence or simply don’t know how to make it work harder for your local business, contact Adrac today to find out how we can help.