If you’re a regular blog reader, you’ll know that Google is due to complete its role out to the Mobile First Index this year. This is a transition that has been four years in the making; now that it finally complete, a responsive and robust Google shopping strategy is more important than ever.

There is no magic tool to make your shopping strategy outperform competitors – but there is insight and expertise. Try our four tried and tested tactics to capture and convert mobile shoppers for a definitive edge over your competitors.

  1. Create A Frictionless Mobile Shopping Experience

The last thing your potential customers want is a slow, laggy and unresponsive buying experience when visiting your mobile site. It is no surprise that 77% of mobile users are more likely to purchase from mobile sites that allow quick purchases and offer ease of navigation.

Improving the page loading speed is the best place to start when looking to optimise your user experience, given studies suggest that 40% of users abandon a site if it does not load within three seconds. It might not sound like much, but just a few milliseconds too slow could result in lost revenue.

  • Be Competitive On Mobile

Mobile searches have increased by more than 180% in the last two years. However, given the naturally small physical space available on a mobile device when compared to a traditional desktop PC, the competition has only become more fervent. So…what is going to make your mobile site stand out from the competition?

Setting up a shopping campaign is all well and good, but you must make sure that the bids that you have in place are at that proverbial sweet spot where your product is visible to the right mobile shoppers, at the right time. You need to know what your competition is doing and be both reactive and proactive to make sure that you are always on the front foot.

  • Evaluate Your Mobile Shopping Campaign Performance

Optimising your Google Shopping strategy, if done correctly, is a never-ending process. You need to make sure that you not just focusing on a single component of your Shopping strategy, but continuously optimising, tweaking, measuring and modifying your approach.

Understanding customer behaviours and finding new and untapped potential in auction insights are just two examples of how you can build on the success of your mobile shopping campaigns.

  • Stay Ahead Of Mobile Trends

Consumer behaviour and thought process is forever changing and keeping an eye on this ever-evolving landscape will pay dividends for your Google Shopping strategy. There are multiple of tools out there that can analyse and forecast mobile trends but how you implement these findings into your optimisation and mobile refinement is arguably more important.


Mobile websites and a strong shopping strategy go hand-in-hand now thanks to the implementation of the mobile first index. This is something that all ecommerce websites should really pay attention to, but this can still be a daunting task. Here at Adrac, we are confident that our expansive team of growth specialists can help you achieve, and even surpass, your business and marketing goals.Get in touch with us to find out more.

Author Rebecca

More posts by Rebecca