Google My Business is one of those Google properties that flies totally under the radar for many, and is often overlooked by local businesses wanting to get a foothold in the search results. Claiming your listing might seem like an unnecessary task when you’re already swamped with the need to optimise your site for voice search, keep your social media fresh and maintain a steady output of blog posts for content marketing purposes. It’s easy to wonder if Google My Business is really worth the effort – we’re here to outline exactly why it’s time to go the extra mile and put Google My Business to work for you.
- It’s critical to local visibility
Your Google My Business profile gives you control over how your business appears in Maps and local search. That means if you don’t make the time to claim your listing and fill in basic profile information such as your address and opening times, you’re unlikely to achieve any kind of local profile.
The proliferation of mobile search means an overwhelming number of shoppers use their devices to find local businesses when they’re in the area and need something right now. Without a Google My Business listing, you won’t even be on their radar, leaving your closest competitors to scoop up the sale.
- It’s important for local SEO
If you’re a small to medium business, you might find that it’s an uphill struggle to improve your SEO. A Google My Business listing is actually one way you can help yourself and climb the local pack listings.
According to the highly regarded Moz Local SEO Ranking Factors study, a well optimised and up to date Google My Business profile is the single most important ranking factor. That means any time you put into your Google My Business profile, whether that’s uploading images are creating a Post, can have a direct bearing on your local SEO results.
- It’s great for reviews
Reviews are especially important for SEO, both local and traditional. Google reviews can be built via Google My Business which can help with stronger local pack rankings and help with your overall reputation management.
Having great reviews is non-negotiable for most online shoppers and many will now look for reviews for a local business before visiting. Being able to build a good store of Google reviews therefore can help you to be seen as a trusted local business and makes it more likely that you’ll win consumer trust.
If you don’t have time to maintain a Google My Business profile, get in touch with the Adrac team. We can help you make the most of this platform and make it work for your business.