It’s a place to connect with colleagues and professional contacts. Many businesses use it for hiring. It’s also a destination for brands in the B2B sector.
To connect the world’s professionals to make them more productive and successful
- Just been bought by Microsoft Corp for more than £18 Billion in cash
- Made an operating loss of over £80 Million last year
- CEO Jeff Weiner has been in place for almost eight years
- Founded in 2002
- Almost 10,000 employees in 30 cities around the world
- Based in Mountain View California
Users and usage
- 433 million users in more than 200 countries and territories.
- Of those, there are 100 million active monthly users.
- More than 128 million users in the U.S.
- Users are signing up at a rate of more than two new members per second.
- One in every three professionals in the world is on LinkedIn.
- Among its users are 40 million students and recent college graduates.
- Military and veteran members are among the most active — LinkedIn has 2 million self-identified U.S. military and veteran members. On average, they have 14 percent more connections and 55 percent more group views than non-veteran members. They also follow companies at a rate of 46 percent higher than non-veteran members.
- Nearly half (49 percent) of key decision makers are on LinkedIn.
- Only 25 percent of users log in monthly.
- But when they do log in, they create content—more than 1 million members have published long-form posts and over 7 million SlideShare presentations have been uploaded.
- Users conduct 1 billion searches per day.
- They use it to connect — 100,000 LinkedIn members join new groups every day.
Businesses, brands, and marketing
- It’s a big deal for hiring — 87 percent of recruiters use LinkedIn, according to a 2015 survey.
- Half of LinkedIn users say they’d be more likely to buy from a company they engage with on LinkedIn.
- A whopping 94 percent of B2B marketers use LinkedIn to distribute content.
- LinkedIn drives more than half of all social traffic to B2B blogs and sites.