Google has a handy tool within your AdWords account that will show you how your conversion data would have been reported depending on what attribution model you used.

  1. Log in to your Google AdWords account
  2. Click Tools (in the menu at the top)
  3. Click Attribution
  4. Click Attribution Modelling (in the menu on the left)
  5. Use the columns to compare different attribution models against each other and see the difference between your campaign CPAs and CVRs

Author Israr Sarwar

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