Welcome to our latest recap, charting the most important developments in search taking place this month to ensure you’re fully up to date with the latest launches, data and best practise guidance.
Google makes it easier to accept or reject marketing cookies
We’ve talked a lot about the cookieless world here on the blog in recent months as they’re increasingly phased out by platforms and browsers alike. The latest news in this area comes from Google, which has made it easier for users to either accept all or decline all cookies with a single click.
The new Reject All or Accept All buttons are being rolled out across Google search and YouTube for EU searches. While the button addition may not sound like much of a chance, it’s involved months of work behind the scenes, after French authorities told the search engine it would need to rework its interface to make it easier to opt out or face a hefty fine.
As such, the new buttons are designed to be easy to use, easily accessible and easy to select, whatever the device type.
Announcing the change, Google Privacy, Safety and Security Product Manager, Sammit Adhya said, “We have now completed a full redesign of our approach, including changes to the infrastructure we use to handle cookies. This update meant we needed to re-engineer the way cookies work on Google sites, and to make deep, coordinated changes to critical Google infrastructure. Moreover, we knew that these changes would impact not only Search and YouTube, but also the sites and content creators who use them to help grow their businesses and make a living.
“We believe this update responds to updated regulatory guidance and is aligned with our broader goal of helping build a more sustainable future for the web.”
More time to transition to responsive search ads (RSAs) for Microsoft advertisers
Microsoft Ads has given advertisers a two-month extension on the deadline for migrating from expanded text ads to responsive search ads. The new deadline for making the switch now falls at the end of August.
Microsoft suggests that advertisers don’t delay however, saying that those who move to responsive search ads record average conversion rates of 11% and 17% more clicks than expanded text ads.
Google Ads interface gets mini upgrade
The Google Ads interface has been given a mini upgrade, with changes being made to custom columns. The roll out means advertisers have more creative control when it comes to data visualization, meaning the workflow for managing campaigns should also become smoother with less need to toggle between data sources.
The new customizations sit alongside campaign edit functionality and include new spreadsheet functions, multiple filter application to a single formula, custom variable filters for conversions and new column formats.
Pinterest partners with WooCommerce on Shoppable Pins
If your site’s ecommerce function is powered by WooCommerce, every product you sell, regardless of product type, can now be turned into a Shoppable Pin with the new Pinterest for WooCommerce extension.
Once the Pinterest for WooCommerce plug in is installed on site, it takes the entire product catalogue and turns each item into a Shoppable Pin that can appear in Pinterest user feeds along with search results. Performance data such as best-selling products is delivered by Pinterest to merchants via the Pinterest tag. This is created automatically upon install so there’s little hands-on set-up required.
With Pinterest shoppers said to spend twice the amount of shoppers on other platforms (per Pinterest data), this integration gives retailers a valuable opportunity to expand audience reach and brand presence as well as grow revenue.