2022 has so far been a bumper year in search and February in particular has been packed with updates. So much has happened over the last few weeks that you may have missed a few of the key stories. We’ve rounded up the most interesting and most relevant here for you to bring your quickly up to date and give you the information you need to continue rolling out winning digital strategies as we slowly move into spring.

Google Shopping retailers to be scored on customer service

In an interesting new development, Google Shopping has begun advising retailers of a customer service scorecard which will directly tie the customer experience offered by a retailer to its visibility and rankings in Google Shopping.

IN its email to merchants announcing the move, Google says the scorecard is intended to measure the level of customer experience provided to shoppers, explaining,  “The goal of the program is to reward businesses who provide an excellent customer experience with increased visibility in the Shopping tab.”

The email says that the scorecard will consider things such as the speed and cost of shipping plus return costs and the return window. Those retailers who get it right could see their listings rewarded with a ranking boost, a badge or other benefits that will help future customers find the retailer. Google says retailer who don’t meet certain levels won’t be penalised. All retailers can see their scorecard data in the Merchant Centre.

There’s more from Google on how this will work here.

Page Experience update being deployed for desktops

Google has started the process of rolling out its Page Experience update for desktop devices and desktop search, with the full roll out not expected to be completed until the end of March. All of the mobile experience signals will be applied, minus the criteria of being mobile friendly.

The desktop roll out has been on the cards since last year, with Google saying its intention with this update is to allow it to better highlight those pages in the search results which offer the best visitor experiences.

Microsoft now auto-applies recommendations for advertisers

After trialling an auto-apply of its recommendations in a beta test, Microsoft says that all advertisers will now be automatically opted in to its recommendations. Advertisers will need to opt-out if they don’t want the platform to apply its suggestions by default.

Those opting in to have recommendations auto applied will see Microsoft making changes on behalf of the advertiser. This could mean the platform could perform tasks such as removing negative keyword conflicts, creating new Expanded Text and Responsive Search ads, creating new Multimedia ads or resolving conversion goal issues.

Advertisers who are opted in will be able to see why the recommendation has been made and when it will be applied.

Microsoft has shared a blog post which outlines this new feature here.

Facebook says it’s getting better at reporting iOS conversions despite increased privacy measures

Facebook says it is making progress with a reporting issue which has seen it underreporting iOS conversions by an average of around 15%. The platform says it has reduced this to around 8%. It has blamed the issue on the iOS update which allowed users to ask apps not to track their online activity.

Facebook says it has seen an improvement due to a change in advertiser behaviour, with more now following its best practise recommendations to maximise ad performance measurement.

It has also issued additional best practises that advertisers can adopt, after setting out previous recommendations in both September and October last year. You can find all recommendations here.

We have also reported on the iOS update, find our explanation as to what that means here. And don’t miss our post on the cookieless world and social media for more tips.

Author Rebecca

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