Knowing what is being said about you online – by your fans, followers, the media, rivals – is critical to managing your reputation. In an age where consumer reviews online are more important than ever, monitoring comments or ‘listening’ to Internet chatter about your brand allows you to make informed decisions, lay out strategies and nip problems in the bud.
The Internet is a big place though, so how do you go about keeping on top of what is being said? Social media listening is one way to ensure you stay abreast of the conversations that concern you. You can use social media listening tools to keep track of comments, Tweets, posts and comments that mention your brand or products, as well as allow you to monitor hashtags and keywords that are pertinent to your business.
Manually monitoring such a large volume of information, across multiple social media accounts, would be impossible. Luckily, there are lots of specialist tools around that can handle this task for you.
Here are a few social media monitoring tools that can automate your reputation management tasks and help you to find conversations and brand mentions.
If you are brand new to reputation management and social media monitoring, TweetDeck is a nice and easy place to start. The tool says it is, “The most powerful Twitter tool for real-time tracking, organizing, and engagement. Reach your audiences and discover the best of Twitter.”
This tool is from Twitter itself so if you are a frequent Twitter user, some of the interface and design may well seem familiar. It’s quick and easy to set up with streams or panels where you can instruct the program what to monitor for – for example a particular keyword or hashtag. It will also compile mentions of your brand, so you can see all @ posts in one easy to read stream.
- Social Mention
For those who have carried out social media listening or monitoring previously, Social Mention will be a familiar name. One of the best known of monitoring tools, Social Mention goes a little further than TweetDeck, aggregating user generated content in real-time, across more than 100 social networks as well as outlets like YouTube.
Describing itself as a ‘social media search platform’, Social Mention also provides analytics in the form of reach, sentiment and passion.
- Follower Wonk
Follower Wonk is specifically for Twitter and is a useful tool if growing your Twitter presence is a social media goal for your brand. With both paid and free versions, features vary but functionality includes the ability to segment Twitter users by criteria such as most influential or dormant, track new followers and followers lost, as well as access stats for competitors and their own Twitter audiences.
While most will be familiar with HootSuite as a tool for social media scheduling, it’s also a very powerful listening tool too. Based on streams, you can schedule posts across your social networks but also set up tabs (streams) to show you any mentions of your brand, any messages, retweets, comments etc. It also has a powerful analytics side, where you can create custom report to help you stay on top of your social media campaigns and reach.
- Buzz Sumo
Buzz Sumo is an often-overlooked tool but one that can be useful in a number of different ways. Acting almost like a content search engine, you can use it to generate blog post ideas when you’re drawing a blank, but it’s also a great way to find out which of your posts have been most shared on social media, and by who. In addition to tracking shares, the paid version will also give you a list of all of the links back to a particular piece of content so you can see what is performing well and what types of content are best served by a specific social media channel.
If you’d like to find out more about social media monitoring or improving your social media marketing, get in touch with the Adrac social media team today.