June 6, 2018
AdWords launches new video format to increase reach
AdWords has unveiled a brand new video format designed exclusively for mobile environment use. Advertisers…
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May 17, 2018
Google confirms it will retire the old AdWords interface at the end of the year
Google has announced that it will fully switch over to the new AdWords interface by…
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April 16, 2018
What should marketers expect from search in the future?
First came mobile search. Then voice search. Machine learning. AI. There’s little doubt that we’re…
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February 1, 2018
Navigating the new AdWords Interface
Since announcing that it would completely overhaul AdWords several months ago, Google has been slowly…
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December 1, 2017
What Does Attribution Modelling Mean? (Series 2/4)
To quote Google, “An attribution model is the rule, or set of rules, that determines…
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November 24, 2017
Why worry about what attribution model you use? (Series 1/4)
Using a more accurate attribution model helps you to improve the quality of your data.…
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September 24, 2017
Google AdWords offers six attribution models
There are many attribution models out in the market and in the not too distant…
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August 24, 2017
Preview How A Attribution Models Will Impact Your AdWords Account
Google has a handy tool within your AdWords account that will show you how your…
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