June 6, 2018
AdWords launches new video format to increase reach
AdWords has unveiled a brand new video format designed exclusively for mobile environment use. Advertisers…
April 16, 2018
What should marketers expect from search in the future?
First came mobile search. Then voice search. Machine learning. AI. There’s little doubt that we’re…
February 1, 2018
Navigating the new AdWords Interface
Since announcing that it would completely overhaul AdWords several months ago, Google has been slowly…
December 1, 2017
What Does Attribution Modelling Mean? (Series 2/4)
To quote Google, “An attribution model is the rule, or set of rules, that determines…
November 24, 2017
Why worry about what attribution model you use? (Series 1/4)
Using a more accurate attribution model helps you to improve the quality of your data.…
September 24, 2017
Google AdWords offers six attribution models
There are many attribution models out in the market and in the not too distant…
