AdWords June 6, 2018 AdWords launches new video format to increase reach AdWords has unveiled a brand new video format designed exclusively for mobile environment use. Advertisers… Rebecca
AdWords May 17, 2018 Google confirms it will retire the old AdWords interface at the end of the year Google has announced that it will fully switch over to the new AdWords interface by… Rebecca
Google Search EngineLocal SearchSearch Engine April 16, 2018 What should marketers expect from search in the future? First came mobile search. Then voice search. Machine learning. AI. There’s little doubt that we’re… Rebecca
AdWords February 1, 2018 Navigating the new AdWords Interface Since announcing that it would completely overhaul AdWords several months ago, Google has been slowly… Rebecca
AdvertisingAdWords December 1, 2017 What Does Attribution Modelling Mean? (Series 2/4) To quote Google, “An attribution model is the rule, or set of rules, that determines… Israr Sarwar
Advertising November 24, 2017 Why worry about what attribution model you use? (Series 1/4) Using a more accurate attribution model helps you to improve the quality of your data.… Israr Sarwar
Online Marketing September 24, 2017 Google AdWords offers six attribution models There are many attribution models out in the market and in the not too distant… Israr Sarwar
AdvertisingInternet Marketing August 24, 2017 Preview How A Attribution Models Will Impact Your AdWords Account Google has a handy tool within your AdWords account that will show you how your… Israr Sarwar