March 9, 2020
Microsoft Ads: The OTHER Pay-Per-Click Platform
When it comes to PPC, most advertisers automatically think of Google Ads. There’s a reason…
August 14, 2019
Paid search is this year’s fastest growing ad format
A new report has confirmed that paid search is this year’s fastest growing ad format…
August 2, 2019
Paid social going strong
The last 12 months have seen a boom in product ads – so much so…
July 19, 2019
How to Get the Most Value From PPC Ads
While organic methods of promotion are certainly highly valuable, nothing beats PPC, or pay-per-click advertising…
June 10, 2019
Getting to grips with your Google Ads optimisation score
As a Google Premier Partner, Adrac prides itself on having its finger on the pulse…
May 22, 2019
What came out of Google Marketing Live 2019?
The annual Google Marketing Live event has just drawn to a close in San Francisco…
January 2, 2019
What is Digital Marketing?
Digital marketing is essentially any form of marketing that takes place in the digital space.…
August 7, 2017
How is search changing?
We have already seen a seismic shift in the way both agencies and individual organisations…
March 28, 2017
When is an exact match not an exact match?
When is an exact match not an exact match? When Google says it is not!... The…