December 20, 2017
Which Google AdWords Attribution Model Should You Use? (Series 4/4)
Which Google AdWords Attribution Model Should You Use? The one that works best for your…
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December 4, 2017
What Are Micro-Moments And Why Are They Important?
The consumer journey today is poles apart from how it was ten years ago. The…
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December 1, 2017
What Does Attribution Modelling Mean? (Series 2/4)
To quote Google, “An attribution model is the rule, or set of rules, that determines…
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October 24, 2017
An evolution of “Search”
Yandex pushes the bar with new intelligent search algorithm Korolyov The Russian search engine, Yandex…
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September 27, 2017
What does the Apple & Google deal mean for search?
Google’s dominant market share lead in the internet search business just got a little bit…
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March 28, 2017
When is an exact match not an exact match?
When is an exact match not an exact match? When Google says it is not!... The…
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