Taking the long-term view with SEO

A little knowledge is a dangerous thing.

The tools a business needs to succeed on the world wide web are openly available. These include Google’s guidelines, Google Analytics, build-your-own website provision and social media. There are numerous ‘How To’ guides which will tell SMEs how they can build a website and make it more successful, freely, and for free.

This is a little knowledge, and it is dangerous. Stand back for a moment and look at this objectively: nothing comes for free, there is always a cost. The first is time invested in learning to use these tools, becoming an armchair expert, building and maintaining a website, writing content, continually monitoring and developing, keeping abreast of competitors and industry developments.

All this is time consuming. For a technically-minded person, it might be an interesting hobby, but if you would rather be concentrating on manufacturing and selling your products and developing your core business, it could prove to be an expensive and distracting time-sink – the second cost.

The third is missed opportunity to have a great presence on the world wide web. It is a competitive marketplace and having the edge on your main competitors is essential. The edge, in this case, is professionalism and expertise. As with all sectors, SEO has its experts, time-served professionals who are qualified and experienced.

Another related cost concerns the pay-out for marketing campaigns and advertising. Less effective attempts at internet marketing tend to take a short-term, narrow view and waste money fire-fighting instead of investing with consideration and long-term-commitment.

At Adrac, we have asked so many times: “If your house needs a rewire, would you do it yourself, if you aren’t a ECA-registered electrician?”

What can a professional internet marketing agency do for you?

A healthy website optimisation programme from an expert agency will tick all these boxes:

  • Help you compete with the giants
  • Gain you a larger share of the market
  • Free you from ludicrous high-cost, low return SEO packages offered elsewhere
  • Foster business growth
  • Increase your profits

Adrac’s commercial director Will Montague explains: “Using a professional internet marketing agency is a cost-effective and targeted use of your budget on so many levels.

“It works alongside your own business plans and can be tailored to any budget. The savings and profits you make by using the experts are usually felt immediately on the balance sheet and reflected in our monthly reports.

“We are successful because we have a holistic approach to internet marketing, finely tuning all the elements so they work together to get your website to do what it’s capable of doing – making money.”

An ethical internet marketing agency will always be pleased to perform an initial assessment of your current website and explain more about how they could save you money before you commit. If you don’t feel that your internet marketing budget is working as well as it could, it’s time to get in touch.

Adrac