Perhaps the two biggest names in the tech world, both from a consumer and commercial standpoint, have fought each other for various high profile accolades over the years.

Though Google and Facebook both sit top of their class for search engine provider and social media site respectively, the two historically step on each other’s toes. It may have been dormant for a while, but the war is about to heat up once again as the two square off in a bid to dominate the ecommerce field with proposed buy in site buttons.

Google was the first of the two to grace the web scene so you may expect it’s older and wiser status to give it an edge. In the late 90s, Google incorporated as an official entity and eventually gained traction by pairing with Yahoo in the early 2000s. By 2004, the partnership between Google and Yahoo officially ended, spurring Google to create a IPO and establishing its now legendary headquarters.

Around this time, on the other side of the US, Facebook began to take shape after a series of events which were dramatically reenacted in the film, The Social Network. Originally conceived as a site to compare the aesthetics of students by a then undergrad Mark Zuckerberg, it went through several evolutionary phases before becoming the major corporation we know and love today.

Facebook was not truly unique at the time, with early social media sites like Friendster and Myspace reigning supreme. Facebook’s rapid expansion eventually overshadowed virtually every platform – so its street smarts could give it the edge over Google’s been there, done that approach.

Google gave social media a few attempts beginning in 2004 until one finally stuck in 2011. The Google+ platform, though not utilized to the same extent as Facebook (or Twitter), stepped up the competition between the two companies. Even though Google has not quite been able to compete directly as a social media entity, some of the value added services led to investment from both sides on secondary applications such as Google Hangouts and Facebook Messenger. So far, head to head.

Both Google and Facebook have also toyed with ecommerce but both have underwhelmed thus far. Since neither company seems to want to give up this profitable venture, both are giving it another go. Ding, ding for round two.

Both are pinning their hopes on buy buttons. Facebook is adding additional functionality to breathe new life into a brand new version of ecommerce it previewed in September. Co-incidentally, Google also announced a similar functionality that will tie into ads, currently referred to as the “Purchases on Google” button, earlier in the year.

The endeavours from both major web services have immensive implications for the rest of the market and ecommerce as a whole. As these are the two most visited sites in the world, a direct purchasing platform likely means a major cut to the market share of other predominant services (Amazon for example will likely be keeping a close eye on proceedings). Just like Facebook squashed other social media and Google trumped other search providers, it would not be a surprise if the same happened with ecommerce providers.

Author adrac

More posts by adrac