If you’re a bricks and mortar retailer, you’ll most likely already be familiar with many of the functions offered by Google My Business and well aware of its importance in local SEO. What you may not know is that Google has just launched a brand new Google My Business App which elevates the functionality of the GMB platform to a place where you can now use it to connect with customers and manager your interactions with them.

The new interface has set out to bring your local business closer to its customers and pool followers, reviews and results together in one place.

Getting closer to your customers with the Google My Business App

Google figures show that each month, over nine billion local consumers are connected to businesses nearby via Google. That figure includes one billion phone calls from customers to local businesses and over three billion requests for directions to a physical store nearby. Curtis Galloway, Engineering Manager for Google My Business says, “…we wanted to make it easier for small businesses like you to take advantage of that opportunity, and turn those searchers into your customers.”

Easier profile management

If you download the new app, you can use it to more easily manage your GMB profile. One of the freshest features is a new ‘Post’ option – this allows you to create a Google My Business post (such as a special offer, a news update or details of an event) and share directly from the app.

Customers tab

Search users can connect with your business in a multitude of ways – leaving a Google review, calling, sending a message, following a profile or booking a service, The new GMB app brings this interaction together in one place under a ‘Customers’ tab. From this area of the app, you can respond to reviews and post offers and updates, helping to build closer relationships with customers and keep them updated with your business developments.


The app home page contains performance data which tracks how many people find and interact with your Google My Business profile. This makes it easier to review GMB effectiveness and gauge its contribution to your local search presence.


On the other side of the fence, users will be able to keep up to date with the local businesses that matter to them via a ‘For You’ tab. This area will display updates from businesses they follow on the app.

If you want to learn more about Google My Business, find all of our previous GMB posts here.

Author Rebecca

More posts by Rebecca