Of course, there are many different email tools out there. But, Mailchimp is a great all-round tool for anyone thinking about falling in love with email marketing again. It guides users through the process of creating an email campaign, adding content and analysing overall performance.

For more seasoned email marketers looking for a new platform, Mailchimp offers a range of advanced features too. These include automated responses, multivariate testing, retargeting ads and predictive analytics. In short, it gives you everything you need to make email your secret weapon by engaging with the right people, at the right time.

It’s worth noting that Mailchimp isn’t limited just to emails so if you have a larger marketing function or want to take your client communications to the next level, this all-in-one-platform makes a useful partner. As it explains, “With Mailchimp, you can promote your business across email, social, landing pages, shoppable landing pages, postcards, and more — all from a single platform.”

For many marketers, the shadow of GDPR still looms large. Mailchimp also has you covered here and will streamline the process of remaining compliant so you don’t need to fear sending out email.

The platform integrates with more than 300 apps and web services, so you can connect your favourite tools to your email marketing dashboard and have access to them as you craft your email messaging. This includes popular services like Canva to aid in your email template design.

Want to find out more about Mailchimp and putting it to work for your email communications? Contact the Adrac team today.

Author Rebecca

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