Qualified paid search and Analytics experts will work hand in hand to analyse the traffic coming into your website with a view to identify conversion and engagement rates split by demographics inc.
- Gender
- Age
- Affinity by category and
- where possible product and purchase habits
Possible Uses
Deeper understanding of target markets
Optimization of poor performing segments
Improved product targeting
Refinement of content by segment
In order to deliver this (Adrac will require)
Access to Analytics
Access to your paid search campaigns