Shopping Campaigns

Product listing ads featured on search engines are arguably one of the most cost-effective sources for paid search traffic for E-Commerce businesses.

The difficulties of this kind of campaign include

  • Feed Creation
  • Feed approval
  • Feed optimisation
  • Feed Quality

Specifically, because the information is taken directly from your website.

Our in-house technology, processes and expertise ensure that from taking the campaign on-board, getting approval and running the campaign you’re in safe qualified hands with a team whose focus is on results.

Still not convinced?

  • PLA’s appear above all other search results, both organic and paid.
  • Over 40% of the 1 trillion searches carried out on search engines per year are people looking for consumer products online – That’s hundreds of billions of searches that could possibly trigger Product Listing Ads.
  • Product Listing Ads (as compared to Text Ads) require as much as 80% fewer advertising dollars spent to drive clicks to websites.
  • Product Adverts tend to have higher conversion rates than traditional forms of search advertising.
  • PLA’s have some of the highest recorded conversion rates in PPC advertising, far exceeding other forms such as social media and display.
  • Once Google Shopping campaigns have been created, Product Listing Ads are automatically included in mobile search results on Google.

How we do this?

  • Feed Quality Reviews
  • Feed Failure Notifications
  • Product Landing Page Reviews
  • Continuous Optimization and Testing
  • Device Optimisation
  • Results Driven Bid Management
  • Landing Page Recommendations
  • Multi-Platform Monitoring
  • Use of high Quality Product Images
  • Regular and On-Going Keyword Optimisation
  • Product Layout and Presentation Recommendations
  • Comprehensive Tracking / Analytics

We could help you with your next project?

Now that you can see the type of results we get for our clients, why not speak to one of our experts and see what we can do for you…

Speak to the experts