The challenge
With the client operating in multiple territories under multiple brands with varying degrees of brand strength in each territory the first challenges was establishing the strongest global brand to move ahead with.
Adrac was asked not only to deliver the campaign but also devise a set of markers for monitoring and reporting that showed the key brand metrics that mattered to the client at both Director and Board level.
To make things more interesting the Adrac team were given a six month window to re-establish the visibility and strength of the new unified brand against the soon to be defunct brands.
Our mission – Evaluate brand strength, make recommendations, push the new brand and within six months have re-established the software provider’s position as one of the leading providers of personalisation software in the digital marketing space using one unified brand.